This book gives readers an understanding of the factors that shape the marketing decisions of ...

This book gives readers an understanding of the factors that shape the marketing decisions of ...

Around the world, small manufacturing enterprises in market-based economies are facing daily chal...

Find out which business teaching techniques work and which don’t for Central and Eastern European...

Find out which business teaching techniques work and which don’t for Central and Eastern European...

This book focuses on strategies for developing consumer markets in Africa using concepts and tech...

This book focuses on strategies for developing consumer markets in Africa using concepts and tech...

This book provides an overview of approaches to internationalization as experienced by smaller ma...

Two recent major trends in today's complex and competitive high technology global society have un...

This book is the first to cover marketing management issues in geographically remote industrial c...