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STRATEGIC TECHNOLOGY MANAGEMENT (2ND ED)
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Building Bridges between Sciences, Engineering and Business Management
Sofort lieferbar | Lieferzeit: Sofort lieferbar
Artikel-Nr:
9781860948756
Veröffentl:
2008
Seiten:
472
Autor:
Steven W Anderson
eBook Typ:
PDF
eBook Format:
Reflowable
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.