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Marketing Management in Geographically Remote Industrial Clusters
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Implications for Business-To-Consumer Marketing
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Artikel-Nr:
9789814383059
Veröffentl:
2012
Einband:
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Erscheinungsdatum:
27.11.2012
Seiten:
530
Autor:
George Tesar
Gewicht:
912 g
Format:
235x157x33 mm
Sprache:
Englisch
Beschreibung:
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.
Marketing Management, Geographically Remote Industrial Clusters (GRICs); Remoteness, Cluster Formation; Structuring Clusters, Managing Clusters; Small Manufacturing Enterprises (SMEs); Growth, Expansion, Internationalization; Business to Consumer Marketing; Cluster Dynamics; Case Studies, Case Analysis, Management Development, Management Training.