Substantial progress has been made in the conceptualization of values within psychology. The i...

Substantial progress has been made in the conceptualization of values within psychology. The i...

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, whi...

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, whi...

Marketing Analytics provides guidelines in the application of statistics using IBM&#x...

Marketing Analytics provides guidelines in the application of statistics using IBM&#x...

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, whi...

This book presents a meaningful alternative to the brand personality concept and promotes the ben...

Marketing Analytics provides guidelines in the application of statistics using SPSS for students ...

Marketing Analytics provides guidelines in the application of statistics using SPSS for students ...