Brand Positioning is an English translation of an exceptionally well-renowned Dutch t...

Brand Positioning is an English translation of an exceptionally well-renowned Dutch t...

• Takes the student step-by-step through the strategic planning process, making this a uniquel...

• Takes the student step-by-step through the strategic planning process, making this a uniquel...

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, whi...

This book, originally published in Dutch, provides a uniquely practical approach to strategic mar...

This book provides a uniquely practical approach to strategic marketing planning. Combining a com...

This book provides a uniquely practical approach to strategic marketing planning. Combining a com...

This book, originally published in Dutch, provides a uniquely practical approach to strategic mar...

This book, originally published in Dutch, provides a uniquely practical approach to strategic mar...