Expanding on the editors' award-winning article "e;Evolving to a New Dominant Logic for Marke...

Expanding on the editors' award-winning article "e;Evolving to a New Dominant Logic for Marke...

In their 2004 article "e;Evolving to a new dominant logic for marketing,"e; Vargo and Lus...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

Placing Charlotte Smith offers new insights into how Romantic-era author Ch...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo,&#...

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo,&#...

Are you prepared for the coming AI era?AI advances will profoundly change your daily service inte...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and ma...

This special issue of the Review of Marketing Research is devoted to a better understanding of th...