The increasing economic, social and political importance of trade in the modern era spawned a phe...
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Producing Written and Oral Business Reports: Formatting, Illustrating, and Presenting emphasizes ...
This topical and much needed book constitutes an important part of the debate on the integrity in...
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This book is a comprehensive guide covering all the essential ingredients for delivering presenta...
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobil...
A Premier on Corporate Governance: Turkey takes an in-depth and comprehensive assessment of corpo...
Quality in a lean health care setting has one ultimate goal-to improve care delivery and value ...
Information systems are a critical component of business success today. Unfortunately, many compa...
Now more than ever, companies are faced with a critical and challenging truth. Today's customer i...
In his 1985 book, Competitive Advantage, Michael Porter introduced the concept of the value chain...
InCorporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors...