Catch an inside look at the advertising creative process. Discover how teams collaborate at major...

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and stude...

The author''s step-by-step approach to campaign design dissects the creative process necessary to...

The author''s step-by-step approach to campaign design dissects the creative process necessary to...

This small, inexpensive text is an in-depth yet simply stated discussion on the business and stru...

A concise guide that offers a step-by-step approach to the strategic use of alternative media by ...

Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offer...

Integrated Marketing Communication offers a classroom-tested, step-by-st...

Conceived to give readers the principles and the tools to create successful advertisements in a v...

Conceived to give readers the principles and the tools to create successful advertisements in a v...

With new case studies and increased discussion of digital and social media, this text of...

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approac...