Even the most creative minds need stimulation. Inspiration can come from examples of exceptional ...
Catch an inside look at the advertising creative process. Discover how teams collaborate at major...
Written from a real-world perspective by an award-winning copywriter producer director, this comp...
Written from a real-world perspective by an award-winning copywriter producer director, this comp...
The new context and character of public service - shifting values, entrepreneurship, information ...
The new context and character of public service - shifting values, entrepreneurship, information ...
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive...
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive...
This title is part of UC Press's Voices Revived program, which commemorates University of Cal...
Provides what every writer needs to create powerful, strategic copy for multiple channels and pla...
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional ...
Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more re...