Relationship marketing builds and maintains long-term relationships with customers through value ...

Relationship marketing builds and maintains long-term relationships with customers through value ...

Digital marketing has gained ascendancy as the modern communication method used by most organizat...

Digital marketing has gained ascendancy as the modern communication method used by most organizat...

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new n...

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhan...

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhan...

This book offers an accessible and comprehensive introduction to relationship marketing in franch...

This book offers an accessible and comprehensive introduction to relationship marketing in franch...

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, an...

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, an...

This ground-breaking book delves into the transformative power of cutting-edge technologies in th...