Beschreibung:
Park Thaichon is Associate Professor of Marketing at the University of Southern Queensland and Adjunct Associate Professor of Marketing at the Griffith Asia Institute, Griffith University. Park's research, teaching, and consulting focus on digital marketing, AI, technology, relationship marketing, and consumer behaviour. He has been appointed to various leadership roles, for instance, in research, learning and teaching, student recruitment and agent engagements, and academic community service.
This ground-breaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation.
1. Digital Trends in the Hospitality Industry: Exploring the Metaverse