A brand is not merely a representation of a product: it is an emotional and symbolic perception w...

Superstar Kelly McGillis, die in diesem Film in einem viktorianischen Spukhaus lebt, wird als tra...

An in-depth look inside Olana, one of America's greatest estates, which was designed and built...

Even well-intentioned initiatives such as the recent effort to demolish and “revitalize” the wors...

With strong foundations in theory and featuring a wide range of current and international example...

Duell McCall, der Desperado, ist von Kopfgeldjägern gefangengenommen worden und wartet jetzt im G...

Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strateg...

In Deutscher Sprache. In diesem Buch finden Sie Platten aus 25.000. Es sind Aufnahmen, bei denen ...

Strategic Advertising Management presents a strong theoretical foundation for the development of ...

A brand is not merely a representation of a product: it is an emotional and symbolic perception w...