Der Fernseh-Hit aus den 60er-Jahren! Die komplette Serie ist nun erstmals mit allen Spielfilmen e...

A brand is not merely a representation of a product: it is an emotional and symbolic perception w...

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds,...

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds,...

Uniting industry experience with academic expertise, the authors combine marketing communications...

Uniting industry experience with academic expertise, the authors combine marketing communications...

This book provides a disciplined, systematic look at what is necessary to the planning and implem...

This book provides a disciplined, systematic look at what is necessary to the planning and implem...

Uniting industry experience with academic expertise, the authors combine marketing communicati...

With strong foundations in theory and featuring a wide range of current and international example...