First Published in 1985. This is a collection of sixteen essays on the marketing of services indu...

This book is concerned with the application of the behavioural sciences, notably social psycholog...

This volume is concerned with understanding the factors that determine innovation and its contrib...

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. T...

This book considers marketing management within the overall corporate system of business polic...

This book considers marketing management within the overall corporate system of business polic...

First Published in 1985. This is a collection of sixteen essays on the marketing of services indu...

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions...

This book is concerned with the application of the behavioural sciences, notably social psycholog...

This volume is concerned with understanding the factors that determine innovation and its contrib...

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions...

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk...