First Published in 1985. This is a collection of sixteen essays on the marketing of services indu...

While the collapse of communism in Russia was relatively peaceful, ethnic relations have been det...

This book is concerned with the application of the behavioural sciences, notably social psycho...

The adequacy of the cardio respiratory system can generally be gauged from basic clinical signs s...

While the collapse of communism in Russia was relatively peaceful, ethnic relations have been det...

This volume is concerned with understanding the factors that determine innovation and its contrib...

High risk, adrenaline rushes, extreme weather, knife-edge decisions, rivalries and challenges ...

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have ...

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. T...

This book considers marketing management within the overall corporate system of business polic...

This book considers marketing management within the overall corporate system of business polic...

First Published in 1985. This is a collection of sixteen essays on the marketing of services indu...