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Understanding Consumer Choice
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Artikel-Nr:
9780230510029
Veröffentl:
2005
Einband:
eBook
Seiten:
262
Autor:
G. Foxall
eBook Typ:
PDF
eBook Format:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Beschreibung:
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
Acknowledgements List of Figures List of Tables Preface Marketing's Attitude Problem Consumer Behavior The Behavior of Consumer's Attitudes Prior Behavior The Situated Consumer Attitudes, Situations, and Behavior Patterns of Brand Choice Context and Cognition in Consumer Choice Intentional Behaviorism Notes Reference Index