Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, dig...
Digital Marketing provides comprehensive, practical guidance on how companies can get the most ou...
EBOOK: Principles and Practice of Marketing, 9e
'I have used this book in all its editions since first publication with my undergraduate and post...
Discover more about effective Digital Marketing strategies and practices, and expand your knowled...
Discover more about effective Digital Marketing strategies and practices, and expand your knowled...
Digital Marketing provides the most comprehensive guide to all aspects ...
This work is a study of Internet adoption amongst UK retailers. It explores the level of adoption...
'I have used this book in all its editions since first publication with my undergraduate and post...
The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketin...
Principles and Practice of Marketing is back for a seventh edition and continues to set the bench...