This new edition comes fully updated with new case studies, using working businesses to connect s...

This new edition comes fully updated with new case studies, using working businesses to connect s...

EBOOK: Principles and Practice of Marketing, 9e

EBOOK: Principles and Practice of Marketing

EBOOK: Principles and Practice of Marketing

Have you wondered how marketers use data and technology to capture relevant information on their ...

Have you wondered how marketers use data and technology to capture relevant information on their ...

The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketin...

This new edition comes fully updated with new case studies, using working businesses to connect s...

Principles and Practice of Marketing is back for a seventh edition and continues to set the bench...

Over the past quarter of a century, Selling and Sales Management has proved itself to be the defi...

Valued by instructors and students alike, Foundations of Marketing presents an accessible introdu...