Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lectur...

Tourism and hospitality services are prone to service-failure due to a high level of customer-emp...

Emotional intelligence (EI) is the ability to recognize emotions, thereby guiding behavior and al...

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lectur...

Tourism and hospitality services are highly prone to service-failure due to a high level of custo...

Emotional intelligence is the capability to recognize, use and manage one's own emotions and thos...

This book explores the marketing approaches, techniques and tools used by various countries in th...

Despite the increased research interest in tourism in Asia, most research has focused on the key ...

This book is based on an exploratory-qualitative study of marketing communications in the Turkish...

Tourism and hospitality services are highly prone to service-failure due to a high level of custo...

Emotional intelligence is the capability to recognize, use and manage one's own emotions and thos...

This is the first textbook to offer students a guide to the influence of culture on service provi...