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Marketing Communications in Tourism
The Influence of Gender in Family Holiday Decision Making in Turkey
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9783838363455
Veröffentl:
2010
Einband:
Paperback
Erscheinungsdatum:
04.06.2010
Seiten:
272
Autor:
Erdogan Koc
Gewicht:
423 g
Format:
220x150x17 mm
Sprache:
Englisch
Beschreibung:
Professor Koc holds MBA and PhD degrees from Cardiff and Oxford Brookes universities. He has published in various reputable journals in the field of services (tourism) marketing and management. His works have been cited extensively and he currently serves on the editorial boards of a number of international journals.
This book is based on an exploratory-qualitative study of marketing communications in the Turkish domestic tourism market: a sector still in its "infancy" in comparison with many other countries, but with substantial growth potential. The rationale for the research lies in its contribution to knowledge and understanding from an academic perspective and its applied relevance to marketing communications initiatives in the world of practical management. The book particularly looks at the influence of gender in family holidays in the Turkish domestic tourism market especially from perceptual and information processing perspectives.