Practical insights on the role of the entrepreneur in the global business contextEntrepre...

Practical insights on the role of the entrepreneur in the global business contextEntrepre...

Customer Relationship Management is the first book to explore the benefits to the firm of a globa...

Customer Relationship Management is the first book to explore the benefits to the firm of a globa...

The new and updated edition of this widely used text is equally useful for undergraduate and grad...

The new and updated edition of this widely used text is equally useful for undergraduate and grad...

Globalization has been under extreme pressure in the wake of the financial crisis. Multinational ...

Globalization has been under extreme pressure in the wake of the financial crisis. Multinational ...

Customer Relationship Management combines marketing and relationship theory with practical advice...

This edition features new coverage of the Asian financial crisis and the European Union. Its trea...

Customer Relationship Management combines marketing and relationship theory with practical advice...

This book is designed to be a short primer that introduces students to the primary functional dif...