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Customer Relationship Management
A Global Perspective
Vorbestellbar | Lieferzeit: Vorbestellbar - Erscheint laut Verlag im/am 24.06.2024. I
Erstverkaufstag: 24.06.2024
Artikel-Nr:
9781032838021
Veröffentl:
2024
Erscheinungsdatum:
24.06.2024
Seiten:
216
Autor:
G. Jason Goddard
Format:
234x156x0 mm
Sprache:
Englisch
Beschreibung:
Professor Gerhard H. Raab is based at the Transatlantic Institute, University of Applied Sciences, Ludwigshafen, Germany. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidyaranya B. Gargeya is based at the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. G. Jason Goddard is Vice President at Wachovia Corporation, Winston-Salem, North Carolina, USA.
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen
Chapter 1 Customer Relationship Management: Global and Local Dimensions; Chapter 2 Customer Orientation; Chapter 3 Product Quality; Chapter 4 Customer Satisfaction; Chapter 5 Customer Retention; Chapter 6 Customer Value; Chapter 7 Company Success: Customer Relationship Management and the Balanced Scorecard; Chapter 8 Challenges for Global Customer Relationship Management;