Organizations are now recognizing the importance of demand-supply integration to their growth ...

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, t...

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, t...

An introductory textbook on industrial marketing and supply chain management that discusses indus...

An introductory textbook on industrial marketing and supply chain management that discusses indus...

An introductory textbook on industrial marketing and supply chain management that discusses indus...

Marketing and supply chain management have a symbiotic relationship within any enterprise, and...

Marketing and supply chain management have a symbiotic relationship within any enterprise, and...

An introductory textbook on industrial marketing and supply chain management that discusses in...

An introductory textbook on industrial marketing and supply chain management that discusses in...

Marketing and Supply Chain Management is among the first to synergise marketing and SCM. Its holi...

This book delimits the concept of high technology and explores the characteristics of high-tech m...