Lemuel Blackett reminds us that the human spirit is resilient and capable of healing from trauma'...

As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmace...

The strategic management and development of brands continues to grow in importance for most busin...

Social Regionalism in the Global Economy collects essays by international specialists a...

It is delightful but humbling to find my face at the start of these Proceedings--there are innume...

The Helene Harris Memorial Trust has become recognized as providing one of the most important int...

Regional trade agreements have expanded exponentially over the past decade, and have become a sig...

Regional trade agreements have expanded exponentially over the past decade, and have become a sig...

The Historian behind the History brings together a collection of valuable interviews with promine...

For many companies, brands are now their most valuable assets - yet there is insufficient knowled...

Healthcare Technology Management: A Systematic Approach offers a comprehensive description of a m...

Healthcare Technology Management: A Systematic Approach offers a comprehensive description of a m...