The legacy of a pioneer in operations research and marketing science.John D. C. Little of MIT's S...

The field of marketing science has a rich history of modeling marketing phenomena using the disci...

The field of marketing science has a rich history of modeling marketing phenomena using the disci...

The field of marketing science has a rich history of modeling marketing phenomena using the disci...

Firms spend a significant part of their marketing budgets on sales promotions. Since the impact o...

The field of marketing science has evolved significantly in the last 70 years. Throughout its ric...

The field of marketing science has evolved significantly in the last 70 years. Throughout its ric...

This work has been selected by scholars as being culturally important, and is part of the knowled...

This work has been selected by scholars as being culturally important, and is part of the knowled...

While the definition of database marketing hasnt changed, its meaning has become more vivid, vers...