What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand ...

Your company''s workforce is its most valuable asset. It is the employees who translate your o...

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind an...

The definitive expert guide to ethical brand practice from the prestigious Medinge Group,...

Desire is big business. If companies can create true desirability for their brands, custom...

Desire is big business. If companies can create true desirability for their brands, custom...

Internal branding is the cultural shift that occurs within an organization when employees beco...

An essential guide to contemporary marketing that demonstrates, via case studies, the move tow...

An essential guide to contemporary marketing that demonstrates, via case studies, the move tow...

This companion is a prestige reference work that offers students and researchers a comprehensive ...

This companion is a prestige reference work that offers students and researchers a comprehensive ...

When a customer, employee, or investor is faced with a choice of companies amidst a sea of compet...