For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, d...

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approa...

In their 2004 article "e;Evolving to a new dominant logic for marketing,"e; Vargo and Lus...

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...

"e;The Review of Marketing Research"e; series provides current, state-of-the-art articles...

"e;The Review of Marketing Research"e; annual series provides current, state-of-the-art a...

"e;The Review of Marketing Research"e; series provides current, state-of-the-art articles...

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a...

"e;The Review of Marketing Research"e; series provides current, state-of-the-art articles...

In spite of, and because of, the attention recently paid to "e;big data"e; and the huge a...