Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today a...

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the us...

This book brings together the state of the art and current debates in the field of formative rese...

This book brings together current innovative methods and approaches to segmentation and outlines ...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

This is one of the first academically rigorous texts covering the whole topic of popular music as...

This book is the first to provide evidence-based experience to showcase how stakeholder managemen...

This book is the first to provide evidence-based experience to showcase how stakeholder managemen...

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the us...

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the us...