Leading companies do more than produce things that work better. Their products and services make ...

Offers data-driven proof that products and services appealing to customer’s emotional needs outse...

Developments in formal design synthesis methods, illustrated with several representative design p...

Leading companies do more than produce things that work better. Their products and services make ...

Developments in formal design synthesis methods, illustrated with several representative design p...

Nearly all innovation is done by teams. And while there are many books about the innovation proce...

Nearly all innovation is done by teams. And while there are many books about the innovation proce...

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and ...

The iPod is a harbinger of a revolution in product design: innovation that targets customer emoti...

Creating Breakthrough Products identifies key factors associated with successful innovation, and ...

A brand new collection of state-of-the-art guides to business innovation and transformation...