Understanding the Consumer brings together marketing theory and practice in a truly consumer-cent...

Understanding the Consumer brings together marketing theory and practice in a truly consum...

Understanding the Consumer brings together marketing theory and practice in a truly consumer-cent...

Understanding the Consumer brings together marketing theory and practice in a truly consumer-cent...

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to...

In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic ...

In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic ...

In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic ...

This highly-practical and engaging textbook balances cutting-edge research with insights from tod...