Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Beh...

Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Beh...

The latest theories on cultural identity and the impact of ethnicity on the practice of marketing...

Help your students adopt the contemporary European Consumer mindset with this industry-leading text.

This book links in consumer behaviour theory with the real life problems faced by practitioners. ...

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Sø...

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. B...

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contempo...

This enhanced ebook version of of Consumer Behaviour also contains a selection of additional inte...