Within a practical business context of the changing, competitive climate, this book details the i...

Within a practical business context of the changing, competitive climate, this book details the i...

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the to...

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the to...

Cases in Marketing Financial Services presents several cases from different countries relating to...

This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leadin...

This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leadin...

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the to...

This new edition balances the theoretical and the practical for advanced undergraduates, those sp...

This new edition balances the theoretical and the practical for advanced undergraduates, those sp...

Financial Services Marketing: an international guide to principles and practice contains the idea...