The once predictable world of business (B2B) marketing is changing. It is now a complex and chall...
Why should and how can organisations manage their reputations? All organisations, the executives ...
Essentials of Marketing Communications offers a concise and student-friendly introduction to the ...
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning ou...
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning ou...
The book covers advertising from top to bottom, including the history and development of the adve...
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and ...
The new edition of Marketing Communications delivers a rich blend of theory with examples of cont...
The new edition of Marketing Communications delivers a rich blend of theory with examples of cont...
Support your students' understanding of the methods and issues surrounding Marketing Communications.
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and ...
Are you motivated by learning from marketers at top organizations like Apple and IKEA?Are you exc...