Brand relationships are critical because they can enhance company profitability by lowering custo...

Brand relationships are critical because they can enhance company profitability by lowering custo...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and co...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and co...

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly comp...

This textbook offers a comprehensive guide to interventional radiology (IR) for medical students,...

This fully updated new edition is a comprehensive guide to interventional radiology (IR) for medi...

Brand Attachment provides a theoretical construct about the factors that underlie strong brand re...

This textbook offers a comprehensive guide to interventional radiology (IR) for medical studen...

This fully updated new edition is a comprehensive guide to interventional radiology (IR) for m...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and co...

This comprehensive book is the definitive guide to thyroid radiofrequency ablation (RFA). Thyr...