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Winning in Service Markets
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Success through People, Technology and Strategy
HC gerader Rücken kaschiert
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781944659042
Veröffentl:
2016
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
22.12.2016
Seiten:
704
Autor:
Jochen Wirtz
Gewicht:
1155 g
Format:
235x157x42 mm
Sprache:
Englisch
Beschreibung:
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.