From Imagination to Innovation

It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits.  As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many—rather than the few—is more pronounced than ever.

In this book, A. Coskun Samli explores this imperative of an “innovation culture” and how it can be encouraged at all levels, from the individual to the nation or region.  He argues that without a global innovation culture, committed to generating socially valuable products, we are likely to face a deteriorating quality of life, as wealth is concentrated at the top.  Integrating insights from management, economics, policy, and psychology, Samli demonstrates how creativity can be channeled into innovation and innovation can be channeled, in turn, toward economic development.  He discusses how national policies can be oriented toward encouraging such socially beneficial innovations as sustainable energy, communication technology, and medical discoveries.  The aim is to promote the development of products and services that improve quality of life and generate profits for those who invest in them.  He argues that all innovations, whether radical or incremental, must demonstrate social value in order to be truly profitable.

Introduction.- From Imagination to Creativity.- Innovation, Innovation, Innovation.- Road to Innovation.- Thinking Outside of the Box.- Existing Demand Versus Unexisting Demand.- Putting Imagination to Work.- The Drive to Innovate.- Developing Learning Oraganizations.- How Do We Diffuse Our Innovation.- Principles of Delveloping a New Product Strategy.- Futuristic Portfolio is a Necessity.- Future Belongs to Those with Imagination.- A Future Full of Innovations.- Generating a Culture of Innovation in the U.S..- Globalizing our Innovation.- An Open Letter to the Serious Reader of this Book.