The net pro?t of Exxonfor the year2005was reportedto be almost $8 billion which re?ectedabout40pe...

This book shows marketers what it is to communicate with the target market: using social media, c...

Despite the accelerating pace of globalization, it is impossible to ignore the marginalization...

This book analyzes the experience of such countries as China, India, Ireland, and South Africa...

Advances in Quality-of-Life Theory and Research is relevant to quality-of-life researchers workin...

It is impossible to measure the full economic and psychological benefits of the sewing machine, t...

This book argues that the strength of our dynamic society is a market economy, which functions we...

Coping with Retail Giants critically analyzes the modern retail market and identifies how busines...

This book discusses the current landscape of our market economy, which is in the hands of financi...

Very little of marketing theory and knowledge has made its way into retailing practice, but its v...

Globalization is often described as Darwinism on steroids and is a force to be reckoned with. Its...

Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in h...