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Street-Smart Advertising
How to Win the Battle of the Buzz
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781442203358
Veröffentl:
2010
Einband:
Paperback
Erscheinungsdatum:
04.09.2010
Seiten:
258
Autor:
Margo Berman
Gewicht:
379 g
Format:
229x152x14 mm
Sprache:
Englisch
Beschreibung:
By Margo Berman
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. She offers innovative techniques to generate "sticky" slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies.
1 Preface 2 Rev Up Your Thinking with Creative Stimulation 3 Play with Typography's Multiple Personalities 4 Master the Design Elements 5 Connect with Your Audience through Powerful Writing 6 Spark the Creative Process for Focused Campaign Strategies 7 Take Charge of the Design Principles 8 Explore the Power of Color Psychology 9 Discover Exciting Strategy-Based Ads and Campaigns 10 Learn the Latest through Inventive Case Studies with Impressive Results 11 See Which Self-Promotions Really Work 12 Be Inspired by Creative Tips from Conceptual Thinkers 13 Glossary 14 Selected Bibliography