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Selling and Sales Management
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Artikel-Nr:
9781292205021
Veröffentl:
2019
Erscheinungsdatum:
18.04.2019
Seiten:
496
Autor:
David Jobber
Gewicht:
948 g
Format:
246x187x30 mm
Sprache:
Deutsch
Beschreibung:
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
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