It is becoming increasingly apparent that emerging markets multinational corporations (EM-MNCs) a...

Three papers providing a fresh approach in the growing legal and ethical problems arising from us...

International scientific conferences play an important role within this dynamic development and s...

This e-book features research presented at the Academy of Marketing's 5th International Colloquiu...

This e-book looks in depth at the position of the Islamic financial services sector vis-a-vis the...

A collection of insightful papers examining different aspects of buyer behaviour, particularly in...

This e-book contains thought-provoking articles that explore, uncover and reveal the different ty...

The 21st Nofoma Conference was held at Joenkoeping University 10-12 June 2009. This e-book contai...

This e-bookarticulates the development processes (planning, scripting, testing, marketing, diss...

Originally launched as Electronic Networking in 1991 Internet Research journal has charted the de...

What does it mean to be 'authentic' in a world of reality television and virtual communication? H...

The purpose of this e-book is to present an introduction to the special issue on the subject of i...