Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success...
Fascinating analysis of the highly controversial area of fake brands and why people buy them.
If the average tenure of a job varies from two to five years, then most people will have between ...
Trade paperback showing how to make decisions and solve problems at work.
Was ist das Geheimnis von Harry Potter? Stephen Brown nimmt in seinem Buch Harry Potter als Marke...
Updated edition looking at the company's rise, and how it has become a well-known and much loved ...
Subtitled, '& 99 Other Medical Hypotheses'. For fans of 'Why Don't Penguins' Feet Freeze?'.
The 36 stratagems are a set of powerful Chinese aphorisms embodying the essence of the ancient Ch...