For Principles of Marketing courses that require a comprehensive text. Help students learn how ...

Have you ever wondered whether individuals born in the year of the Dragon are truly blessed? Or w...

The full text downloaded to your computer With eBooks you can: search for key concepts, words a...

Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop ...

This is the eBook of the printed book and may not include any media, website access codes, or pri...

'Tien Foo, Sumit and Swee Hoon's latest instalment in the Kiasunomics series presents day-to-day ...

Have you ever wondered whether individuals born in the year of the Dragon are truly blessed? Or w...

Have you ever wondered whether individuals born in the year of the Dragon are truly blessed? Or w...

Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop ...

Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop ...

For undergraduate and graduate courses in marketing management.

'Tien Foo, Sumit and Swee Hoon's latest instalment in the Kiasunomics series presents day-to-day ...