What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand ...

Your company''s workforce is its most valuable asset. It is the employees who translate your o...

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind an...

This book is about how organizations can best develop and manage a creative environment and creat...

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands ...

Desire is big business. If companies can create true desirability for their brands, custom...

Desire is big business. If companies can create true desirability for their brands, custom...

Internal branding is the cultural shift that occurs within an organization when employees become ...

Whilst the greatest effort has been made to ensure the quality of this text, due to the historica...

This book is not only a compilation of the knowledge and experiences of the best robotic surgeons...

An essential guide to contemporary marketing that demonstrates, via case studies, the move tow...