This has long been the one book that students can rely on to get them thinking critically and str...

This has long been the one book that students can rely on to get them thinking critically and str...

Seeing the world''s biggest brands gain ground over the world''s markets, you can''t deny that...

Seeing the world''s biggest brands gain ground over the world''s markets, you can''t deny that...

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that th...

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 2...

This has long been the one book that students can rely on to get them thinking critically and ...

'From Brand Vision to Brand Value' presents the reader with practical applications for brand buil...

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 2...

This is the third edition of one of world's most respected and successful books on branding. Writ...

This has long been the one book that students can rely on to get them thinking critically and str...

The second edition of From Brand Vision to Brand Evaluation presents the reader with practical ap...