Explore the increased need for marketing within the political arenaCurrent Issues in Political Ma...

There is increasing awareness of growing similarities in political marketing practices around the...

Explore the increased need for marketing within the political arenaCurrent Issues in Political Ma...

With the Obama campaign universally acknowledged as the most successfully marketed presidential c...

With the Obama campaign universally acknowledged as the most successfully marketed presidential c...

There is increasing awareness of growing similarities in political marketing practices around ...

There is increasing awareness of growing similarities in political marketing practices around ...

Political Marketing in the United States explores how politicians and parties utilize marketing c...

Political Marketing in the United States explores how politicians and parties utilize marketing c...

This book reveals the market research, strategy, branding and communication behind the unpredicta...

Substantially revised throughout, the third edition of Political Marketing continues to offer stu...

Substantially revised throughout, the third edition of Political Marketing continues to offer stu...