Emerging market economies account for eighty percent of the world's population and some 75% of it...

Business Education in Emerging Market Economies discusses the impact of business education on eme...

Service Franchising succinctly extracts from observations about international franchising from...

Business education is a critical ingredient in establishing a viable middle class of managers in ...

This book provides authoritative academic and professional insights into the strategies of Chines...

Business education is a critical ingredient in establishing a viable middle class of managers in ...

Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this w...

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and...

Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, ...

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the busine...