This is the ideal companion for those needing guidance when carrying out a research project in a ...

Elsevier Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete...

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definiti...

This is the ideal companion for those needing guidance when carrying out a research project in a ...

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definiti...

Elsevier Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete...

This comprehensive book is a core text that covers all areas of marketing. It is written in a str...

This is the ideal companion for those needing guidance when carrying out a research project in a ...

This is the ideal companion for those needing guidance when carrying out a research project in a ...

This edition of 'Essentials of Marketing' synthesises contemporary marketing knowledge to present...

Marketing Made Simple is an introductory text offering an overview of all basic marketing concept...