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Business-to-business as international business
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exploration of international market strategies in business markets
PDF
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
Artikel-Nr:
9781848551756
Veröffentl:
2008
Einband:
PDF
Seiten:
0
Sprache:
Englisch
Beschreibung:
This e-book seeks to broaden the horizon on the interface between business-to-business marketing and international business. Specifically, its objective is to examine important international business and marketing issues of B2B companies in the global context.
This e-book seeks to broaden the horizon on the interface between business-to-business marketing and international business. Specifically, its objective is to examine important international business and marketing issues of B2B companies in the global context.