Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered...

"e;The Review of Marketing Research"e; annual series provides current, state-of-the-art a...

"e;The Review of Marketing Research"e; series provides current, state-of-the-art articles...

"e;The Review of Marketing Research"e; series provides current, state-of-the-art articles...

"e;The Review of Marketing Research"e; series provides current, state-of-the-art articles...

This special issue of Review of Marketing Research is unique in that it contains articles by mark...

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, o...

"e;The Review of Marketing Research"e; annual series provides current, state-of-the-art a...

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, o...

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered...

This special issue of Review of Marketing Research is unique in that it contains chapters by mark...

This book provides current, comprehensive, state-of-the-art articles in review of marketing resea...