The premier guide to mobile market research The Handbook of Mobile Market Research is the first g...

The premier guide to mobile market research The Handbook of Mobile Market Research is the first g...

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research...

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur:...

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur:...

While the internal market has been at the heart of the European project from the very beginning, ...

The stock market globalization process has produced historic changes in the structure of stock ma...

In this handbook, internationally renowned scholars outline the current state-of-the-art of quant...

The results of marketing research can inform marketing decisions such as in concept product testi...

The effective utilization of available resources is a pivotal factor for production levels in mod...

Existent literature has identified the existence of some differences between men and women entrep...

For the first time since the Great Depression, financial market issues threatened to derail globa...